Dragon Diffusion Bags Keep Climbing Up the Popularity Ranks

Knock, knock. Who’s there? Your next bag obsession, also known as Dragon Diffusion, now officially one of the hottest accessories of the year, boasting a 197% increase in searches for the made-on-demand bags.

Four times a year, the shopping platform Lyst drops its “Lyst Index,” a ranking of the most popular and influential luxury and fashion brands. It’s a comprehensive guide to what people are coveting and which brands are hotter than hot — this quarter, it’s Loewe — but it also spotlights some up-and-coming brands to keep an eye on.

The Index is informed not only by monitoring Lyst shopper behavior but also social media engagement and is mentioned over a three-month period. One such brand getting major buzz on TikTok is Dragon Diffusion, whose Santa Croce Tote Bags are a more affordable version of the uber-popular woven leather look — i.e. simple, chic, and versatile.

According to the new Lyst Index, there was a whopping 197% increase in searches for their bags this year. “Thanks to its woven leather bags — with price tags averaging between $300 and $500 — Dragon Diffusion has also managed to cement itself as a new cult favorite within a notably crowded market: the basket bag category,” the list shares. If you want to get your hands on this affordable luxury gem, here’s all you need to know.

What is Dragon Diffusion?

Despite its viral buzz, Dragon Diffusion is not a new brand. It was founded in 1985 and focuses on woven leather bags and baskets handwoven in India. Though the brand offers tons of different bag options, from small cross-body bags to basket bags, the Santa Croce Tote Bag is their standout fave.

Why is Dragon Diffusion’s Santa Croce Tote Bag so popular?

The Santa Croce Tote Bag landed at number five on Lyst’s hottest products lists, following closely behind Loewe and On’s sneaker collab, the Adidas SL72 sneaker, the Coach Tabby bag, and Casablanca’s knitted polo.